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The Chilton Method
Introduction
The Why Behind this Course (9:23)
Creating a Great Book
Introduction (4:42)
Acknowledgments to the Back (4:22)
Up Your "Dedication" Game (2:18)
Forewarned About Forewords (3:09)
Vaddendum (1:52)
Book Introductions—So Key (2:18)
Book Introductions—Part Two (3:24)
Book Introductions—Part Three (2:36)
Table of Contents—A Marketing Piece (5:01)
About the Author—More Important than Most Realize (2:34)
Copyright Pages and a Little Motivation (3:37)
The Importance of "Great" (4:37)
Test for Best (3:28)
Rules of Testing (7:48)
Bonus Points on Testing (3:25)
The Marketing Page (4:42)
Resources Page—A Stolen Idea (1:27)
Titles and Subtitles (6:10)
More on Titles and Subtitles (6:29)
Sidebars (6:19)
Working With Editors (7:06)
More on Editors (5:19)
Testimonials Gone Wild (2:00)
Interior-Book-Design Tips (8:29)
Interior-Book-Design Tips—Part Two (6:56)
Book Proposals and Outlines—The Dynamic Duo (4:41)
Book Covers—Don't Skip! (8:24)
The Key to a Great Cover (5:02)
Book Covers Again (4:37)
Book Covers—Part Four (7:02)
Testimonials Matter (9:02)
Vaddendum (1:19)
Back-Cover Tips (6:17)
Miscellaneous Points (5:08)
Marketing Your Book
Don't Feel Overwhelmed (1:41)
Angel's Teaser Pitch (2:39)
Vaddendum (1:25)
"How" is the Key (3:59)
SECTION ONE: BULK SALES AND CORPORATE PARTNERSHIPS (SEE VIDEOS BELOW)
Introduction (3:18)
Companies Buying for Employees (5:50)
Success Begets Success (2:01)
Companies Buying for Employees—Part Two (2:42)
Companies Buying for Employees—Part Three (10:28)
Bulk Sales of E-Books (7:28)
Don't Try This! (1:51)
Corporations Buying for Marketing Programs (7:01)
We Had Soups, They Had Crackers (2:08)
The Art of the Pitch (6:28)
More Pitch Details (5:55)
Even More Pitch Details (2:18)
"Go Phone Coke®" (4:05)
An Easier Path (2:41)
Scott's Netflix®-Model Deal (5:32)
E-Excerpts Deals—Love Them! (4:45)
Two Basic but Important Tips (3:33)
A Great Opportunity—Physical Excerpts (5:23)
Discount-Schedule Tips (7:04)
Discount-Schedule Example (3:58)
Association Sales—Tough Stuff (3:57)
Random but Important Points (4:42)
Books as Currency (2:11)
Direct Sales to the Direct-Sales Industry (6:29)
SECTION TWO: OFFLINE DEMAND CREATION (SEE VIDEOS BELOW)
Introduction (2:03)
An Illuminating Story (2:32)
Your Relationship With the Media (3:00)
Producer Testimonials—Wow (5:14)
10 + 5/5 (5:54)
Radio Still Works (4:55)
"They Ought to Know" (3:24)
What Stations and Shows? (7:06)
Kit First or Call First? (6:19)
Putting Together Your Radio Campaign (4:55)
More Tips (5:20)
They Keep Coming (6:24)
It Never Stops (6:20)
Almost Done, I promise (7:26)
Giving-A-Good-Interview Tips (11:35)
TV or Not TV (9:53)
Vaddendum (2:07)
Publicists—The Good and the Bad (8:32)
Publicity-Related Services (7:07)
Satellite TV Tours (5:39)
A Rant Over a Rule (3:23)
More Giving-A-Good-Interview Tips (6:54)
Random TV Thoughts (7:03)
Final TV Comments (1:42)
Magazines—Tough, but... (1:46)
The Micro-Pitch (4:43)
A Missed Opportunity (1:35)
Regional, Industry and Specialty Magazines (6:05)
Don't Feel Overwhelmed—Part Two (0:56)
Newspapers—Not Dead Yet (2:49)
How We've Generated Success (5:54)
How We've Generated Success—Part Two (5:20)
How We've Generated Success—Part Three (7:16)
Finishing Now (6:37)
Book Signings (2:28)
The Launch Party (1:44)
Two Oft-Ignored Opportunities (5:59)
Selling Books at the Back of the Room (7:44)
A Potpourri of Ideas (7:31)
SECTION THREE: ONLINE DEMAND CREATION (SEE VIDEOS BELOW)
Introduction (4:06)
Another Thought (1:54)
Blogger Coverage—Big! (7:57)
Finding Bloggers (4:05)
Pitching Bloggers (6:40)
The Power of Podcasts (5:46)
Vaddendum (1:40)
Author Websites (3:22)
Author Websites—Part Two (2:52)
Author Websites—Part Three (6:16)
Author Websites—Part Four (5:10)
Author Websites—Part Five (4:54)
Author Websites—Part Six (7:38)
Author Websites—Part Seven (6:24)
"Content Marketing" Challenges (9:21)
Vaddenum (3:32)
"The Mention" (9:06)
An Untested Idea (4:14)
"The Mention" Again (1:53)
Random Thoughts on Marketing Though Facebook® (8:02)
Random Thoughts on Marketing Through Facebook®—Part Two (8:55)
Yes, More Random Thoughts (6:46)
Some Key Points (2:40)
Advertising on Facebook® (7:34)
Love This Video (8:58)
Two Testers' Thoughts (2:51)
Using Twitter® to Market Books (6:03)
Using Twitter® to Market Books—Part Two (6:48)
Advertising Books Through Google AdWords™ and Google AdSense® (7:22)
Book Trailers (7:39)
Marketing Books Through LinkedIn® (8:47)
Corporate Websites—An Oft-Neglected Opportunity (5:37)
Understanding "Clickbait" (6:41)
E-Excerpts—A Brief Reminder (0:31)
SEO (5:41)
SEO—Part Two (4:38)
Goodreads (6:55)
"They Love Their Books" (2:33)
SECTION FOUR: DISTRIBUTION (SEE VIDEOS BELOW)
Introduction (4:33)
"Weird" Partners (7:10)
"Weird" Partners—Part Two (7:15)
Trade Shows (4:59)
Introduction to Selling to Physical Stores (7:20)
"Weird" Partners (Again) and Specialty Stores (8:45)
Gift Stores and Independent Bookstores (12:45)
Bookstore Chains (6:25)
Bookstore Chains—Part Two (6:47)
Big-Box Stores and "Giant" Retailers (7:54)
Three Quick Points (1:30)
Online Book Retailers—Yes, Amazon! (4:11)
A Rant on Book Descriptions (6:00)
The Increasing Power of Amazon (5:42)
Random Points on Working with Amazon (5:59)
Random Points on Working with Amazon—Part Two (3:03)
Random Points on Working with Amazon—Part Three (4:08)
Random Points on Working with Amazon—Part Four (6:59)
Random Points on Working with Amazon—Part Five (6:37)
Random Points on Working with Amazon—Part Six (9:39)
Random Points on Working with Amazon—Part Seven (7:18)
Random Points on Working with Amazon—Part Eight (3:20)
Random Points on Working with Amazon—Part Nine (4:31)
Vanddendum (3:45)
Selling Books to Fundraising Entities (5:20)
Selling to Libraries (2:21)
Extra Caution Advised (6:49)
Selling Books from Your Website (5:23)
SECTION FIVE: OTHER (SEE VIDEOS BELOW)
An Innovative Contract Structure (6:58)
Audiobooks (9:58)
Selling Foreign Rights (5:48)
SECTION SIX: RESOURCES (SEE VIDEOS BELOW)
Resources (5:45)
Conclusion (2:44)
"They Love Their Books"
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