The Chilton Method Course Offerings

Best Value!

The Chilton Method: Complete Course - $295

It’s all here! You’ll have access to 175 videos that cover an incredible amount of territory. From putting a winning book together to off-line marketing to on-line marketing to breaking through with your distribution, it’s all covered in great detail—not only what to do, but also exactly how to do it!

“‘The Chilton Method’ is the most comprehensive book-marketing course I’ve ever seen. If you’re an author or a publisher, it is quite simply one of the best investments you could ever make” – Garrett Carroll, Radiopublicity.com 

The Chilton Method: Book Production - $79

 Everything you need to know to put together a book that sets you up for marketing success in 34 videos. 

“Thank you, Thank you and Thank you again! Your advice and videos have helped me begin to fine tune our book and I truly feel that we will sell thousands and thousands of copies – because of your wisdom.” – Norma LaFonte, Money Monster or Money Master? Teach Your Kids the Basics of Money and Have Them Love Every Minute of It!

The Chilton Method: Book Marketing - $249

141 captivating and informative videos walking you through (in fine detail) everything you need to know for your off-line and on-line book-marketing efforts.

“I found this course invaluable. It was like having David Chilton right in my living room. The videos are jam-packed with tips to help you spend your book-marketing dollars wisely. There is no other course like in on the market” – Sean Cooper, Burn Your Mortgage

The Chilton Method: Corporate Sales - $129

To say this section’s 24 videos have been a huge hit would be a tremendous understatement. Learn how to sell books in bulk through corporate sales. No one knows this market better than Dave.

“This course will easily pay for itself many times over by helping to focus on techniques that work while avoiding those that don’t. The sections covering special and corporate sales, in particular, provide innovative ideas for any author wanting to access these extremely lucrative markets.” – Murray Baker, The Debt-Free Graduate

The Chilton Method Curriculum

Course Modules

The Chilton Method Complete Course

175 Videos

$295

Book Production

34 Videos

$79

Book Marketing

141 Videos

$249

Corporate Sales

24 Videos

$129

Number of Video Modules

175

34

141

24

Introduction: The Why Behind This Course (9:23)

Book Production Introduction (4:42)

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Acknowledgements to the Back (4:22)

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Up Your “Dedication” Game (2:18)

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Forewarned About Forewards (3:09)

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Vaddendum (1:52)

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Book IntroductionsSo Key (2:18)

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Book Introductions—Part Two (3:24)

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Book IntroductionsPart Three (2:36)

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Table of Contents—A Marketing Piece (5:01)

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About the Author—More Important than Most Realize (2:34)

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Copyright Pages and a Little Motivation (3:37)

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The Importance of “Great” (4:37)

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Test for Best (3:28)

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Rules of Testing (7:48)

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Bonus Points on Testing (3:25)

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The Marketing Page (4:42)

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Resources Page—A Stolen Idea (1:27)

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Titles and Subtitles (6:10)

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More on Titles and Subtitles (6:29)

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Sidebars (6:19)

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Working with Editors (7:06)

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More on Editors (5:19)

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Testimonials Gone Wild (2:00)

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Interior-Book-Design Tips (8:29)

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Interior-Book-Design Tips—Part Two (6:56)

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Book Proposals and Outlines—The Dynamic Duo (4:41)

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Book Covers—Don’t Skip! (8:24)

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The Key to a Great Cover (5:02)

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Book Covers Again (4:37)

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Book Covers—Part Four (7:02)

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Testimonials Matter (9:02)

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Vaddendum (1:19)

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Back-Cover Tips (6:17)

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Miscellaneous Points (5:08)

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Book Marketing Introduction: Don’t Feel Overwhelmed (1:41)

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Angel’s Teaser Pitch (2:39)

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Vaddendum (1:25)

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“How” is the Key (3:59)

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Section One: Bulk Sales and Corporate Partnerships Introduction (3:18) 

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Companies Buying for Employees (5:50)

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Success Begets Success (2:01)

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Companies Buying for Employees—Part Two (2:42)

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Companies Buying for Employees—Part Three (10:28)

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Bulk Sales of E-Books (7:28)

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Don’t Try This! (1:51)

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Corporations Buying for Marketing Programs (7:01)

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We Had Soups, They Had Crackers (2:08)

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The Art of the Pitch (6:28)

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More Pitch Details (5:55)

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Even More Pitch Details (2:18)

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“Go Phone Coke®” (7:28)

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An Easier Path (2:41)

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Scott’s Netflix®-Model Deal (5:32)

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E-Excerpt Deals—Love Them! (4:45)

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Two Basic But Important Tips (3:33)

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A Great Opportunity—Physical Excerpts (5:23)

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Discount-Schedule Tips (7:04)

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Discount-Schedule Example (3:58)

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Association Sales—Tough Stuff (3:57)

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Random But Important Points (4:42)

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Books as Currency (2:11)

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Direct Sales to the Direct-Sales Industry (6:29)

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Section Two: Offline Demand Creation Introduction (2:03)

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An Illuminating Story (2:32)

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Your Relationship With the Media (3:00)

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Producer Testimonials—Wow (5:14)

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10 + 5/5 (5:54)

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Radio Still Works (4:55)

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“They Ought to Know” (3:24)

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What Stations and Shows? (7:06)

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Kit First or Call First? (6:19)

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Putting Together Your Radio Campaign (4:55)

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More Tips (5:20)

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They Keep Coming (6:24)

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It Never Stops (6:20)

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Almost Done, I Promise (7:26)

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Giving-A-Good-Interview Tips (11:35)

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TV or Not TV (9:53)

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Vaddendum (2:07)

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Publicists—The Good and the Bad (8:32)

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Publicity-Related Services (7:07)

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Satellite TV Tours (5:39)

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A Rant Over a Rule (3:23)

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More Giving-A-Good-Interview Tips (6:54)

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Random TV Thoughts (7:03)

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Final TV Comments (1:42)

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Magazines—Tough, but… (1:46)

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The Micro-Pitch (4:43)

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 Missed Opportunity (1:35)

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Regional, Industry and Specialty Magazines (6:05)

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Don’t Feel Overwhelmed—Part Two (0:56)

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Newspapers—Not Dead Yet (2:49)

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How We’ve Generated Success (5:54)

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How We’ve Generated Success—Part Two (5:20)

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How We’ve Generated Success—Part Three (7:16)

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Finishing Now (6:37)

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Book Signings (2:28)

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The Launch Party (1:44)

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Two Oft-Ignored Opportunities (5:59)

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Selling Books at the Back of the Room (7:44)

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A Potpourri of Ideas (7:31)

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Section Three: Online Demand Creation Introduction (4:06)

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Another Thought (1:54)

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Blogger Coverage—Big! (7:57)

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Finding Bloggers (4:05)

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Pitching Bloggers (6:40)

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The Power of Podcasts (5:46)

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Vaddendum (1:40)

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Author Websites (3:22)

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Author Websites—Part Two (2:52)

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Author Websites—Part Three (6:16)

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Author Websites—Part Four (5:10)

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Author Websites—Part Five (4:54)

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Author Websites—Part Six (7:38)

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Author Websites—Part Seven (6:24)

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“Content Marketing” Challenges (9:21)

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Vaddendum (3:32)

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“The Mention” (9:06)

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An Untested Idea (4:14)

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“The Mention” Again (1:53)

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Random Thoughts on Marketing Through Facebook® (8:02)

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Random Thoughts on Marketing Through Facebook®—Part Two (8:55)

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Yes, More Random Thoughts (6:46)

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Some Key Points (2:40)

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Advertising on Facebook® (7:34)

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Love This Video (8:58)

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Two Testers’ Thoughts (2:51)

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Using Twitter® to Market Books (6:03)

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Using Twitter® to Market Books—Part Two (6:48)

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Advertising Books Through Google AdWords™ and Google AdSense® (7:22)

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Book Trailers (7:39)

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Marketing Books Through LinkedIn® (8:47)

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Corporate Websites—An Oft-Neglected Opportunity (5:37)

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Understanding “Clickbait” (6:41)

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E-Excerpts—A Brief Reminder (0:31)

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SEO (5:41)

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SEO—Part Two (4:38)

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Goodreads (6:55)

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“They Love Their Books” (2:33)

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Section Four: Distribution Introduction (4:33)

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“Weird” Partners (7:10)

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“Weird” Partners—Part Two (7:15)

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Trade Shows (4:59)

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Introduction to Selling to Physical Stores (7:20)

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“Weird” Partners (Again) and Specialty Stores (8:45)

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Gift Stores and Independent Bookstores (12:45)

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Bookstore Chains (6:25)

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Bookstore Chains—Part Two (6:47)

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Big-Box Stores and “Giant” Retailers (7:54)

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Three Quick Points (1:30)

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Online Book Retailers—Yes, Amazon! (4:11)

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A Rant on Book Descriptions (6:00)

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The Increasing Power of Amazon (5:42)

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Random Points on Working with Amazon (5:59)

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Random Points on Working with Amazon—Part Two (3:03)

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Random Points on Working with Amazon—Part Three (4:08)

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Random Points on Working with Amazon—Part Four (6:59)

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Random Points on Working with Amazon—Part Five (6:37)

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Random Points on Working with Amazon—Part Six (9:39)

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Random Points on Working with Amazon—Part Seven (7:18)

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Random Points on Working with Amazon—Part Eight (3:20)

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Random Points on Working with Amazon—Part Nine (4:31)

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Vaddendum (3:45)

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Selling Books to Fundraising Entities (5:20)

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Selling to Libraries (2:21)

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Extra Caution Advised (6:49)

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Selling Books From Your Website (5:23)

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Section Five: Other, An Innovative Contract Structure (6:58)

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Audiobooks (9:58)

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Selling Foreign Rights (5:48)

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Resources (5:45)

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Conclusion (2:44)

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