Full Curriculum
The Complete
$195
- The Why Behind this Course (9:23)
- Book Creation Introduction (4:42)
- Acknowledgments to the Back (4:22)
- Up Your “Dedication” Game (2:18)
- Forewarned About Forewords (3:09)
- Vaddendum (1:52)
- Book Introductions—So Key (2:18)
- Book Introductions—Part Two (3:24)
- Book Introductions—Part Three (2:36)
- Table of Contents—A Marketing Piece (5:01)
- About the Author—More Important than Most Realize (2:34)
- Copyright Pages and a Little Motivation (3:37)
- The Importance of “Great” (4:37)
- Test for Best (3:28)
- Rules of Testing (7:48)
- Bonus Points on Testing (3:25)
- The Marketing Page (4:42)
- Resources Page—A Stolen Idea (1:27)
- Titles and Subtitles (6:10)
- More on Titles and Subtitles (6:29)
- Sidebars (6:19)
- Working With Editors (7:06)
- More on Editors (5:19)
- Testimonials Gone Wild (2:00)
- Interior-Book-Design Tips (8:29)
- Interior-Book-Design Tips—Part Two (6:56)
- Book Proposals and Outlines—The Dynamic Duo (4:41)
- Book Covers—Don’t Skip! (8:24)
- The Key to a Great Cover (5:02)
- Book Covers Again (4:37)
- Book Covers—Part Four (7:02)
- Testimonials Matter (9:02)
- Vaddendum (1:19)
- Back-Cover Tips (6:17)
- Miscellaneous Points (5:08)
- Marketing Introduction: Don’t Feel Overwhelmed (1:41)
- Angel’s Teaser Pitch (2:39)
- Vaddendum (1:25)
- ”How” is the Key (3:59)
- Bulk Sales and Corporate Partnerships Introduction (3:18)
- Companies Buying for Employees (5:50)
- Success Begets Success (2:01)
- Companies Buying for Employees—Part Two (2:42)
- Companies Buying for Employees—Part Three (10:28)
- Bulk Sales of E-Books (7:28)
- Don’t Try This! (1:51)
- Corporations Buying for Marketing Programs (7:01)
- We Had Soups, They Had Crackers (2:08)
- The Art of the Pitch (6:28)
- More Pitch Details (5:55)
- Even More Pitch Details (2:18)
- Start”Go Phone Coke®” (4:05)
- An Easier Path (2:41)
- Scott’s Netflix®-Model Deal (5:32)
- E-Excerpts Deals—Love Them! (4:45)
- Two Basic but Important Tips (3:33)
- A Great Opportunity—Physical Excerpts (5:23)
- Discount-Schedule Tips (7:04)
- Discount-Schedule Example (3:58)
- Association Sales—Tough Stuff (3:57)
- Random but Important Points (4:42)
- Books as Currency (2:11)
- Direct Sales to the Direct-Sales Industry (6:29)
- Offline Demand Creation Introduction (2:03)
- An Illuminating Story (2:32)
- Your Relationship With the Media (3:00)
- Producer Testimonials—Wow (5:14)
- 10 + 5/5 (5:54)
- Radio Still Works (4:55)
- ”They Ought to Know” (3:24)
- What Stations and Shows? (7:06)
- Kit First or Call First? (6:19)
- Putting Together Your Radio Campaign (4:55)
- More Tips (5:20)
- They Keep Coming (6:24)
- It Never Stops (6:20)
- Almost Done, I promise (7:26)
- Giving-A-Good-Interview Tips (11:35)
- TV or Not TV (9:53)
- Vaddendum (2:07)
- Publicists—The Good and the Bad (8:32)
- Publicity-Related Services (7:07)
- Satellite TV Tours (5:39)
- A Rant Over a Rule (3:23)
- More Giving-A-Good-Interview Tips (6:54)
- Random TV Thoughts (7:03)
- Final TV Comments (1:42)
- Magazines—Tough, but… (1:46)
- The Micro-Pitch (4:43)
- A Missed Opportunity (1:35)
- Regional, Industry and Specialty Magazines (6:05)
- Don’t Feel Overwhelmed—Part Two (0:56)
- Newspapers—Not Dead Yet (2:49)
- How We’ve Generated Success (5:54)
- How We’ve Generated Success—Part Two (5:20)
- How We’ve Generated Success—Part Three (7:16)
- Finishing Now (6:37)
- Book Signings (2:28)
- Two Oft-Ignored Opportunities (5:59)
- Selling Books at the Back of the Room (7:44)
- A Potpourri of Ideas (7:31)
- Online Demand Creation Introduction (4:06)
- Another Thought (1:54)
- Blogger Coverage—Big! (7:57)
- Finding Bloggers (4:05)
- Pitching Bloggers (6:40)
- The Power of Podcasts (5:46)
- Vaddendum (1:40)
- Author Websites (3:22)
- Author Websites—Part Two (2:52)
- Author Websites—Part Three (6:16)
- Author Websites—Part Four (5:10)
- Author Websites—Part Five (4:54)
- Author Websites—Part Six (7:38)
- Author Websites—Part Seven (6:24)
- ”Content Marketing” Challenges (9:21)
- Vaddenum (3:32)
- ”The Mention” (9:06)
- An Untested Idea (4:14)
- ”The Mention” Again (1:53)
- Random Thoughts on Marketing Though Facebook® (8:02)
- Random Thoughts on Marketing Through Facebook®—Part Two (8:55)
- Yes, More Random Thoughts (6:46)
- Some Key Points (2:40)
- Advertising on Facebook® (7:34)
- Love This Video (8:58)
- Two Testers’ Thoughts (2:51)
- Using Twitter® to Market Books (6:03)
- Using Twitter® to Market Books—Part Two (6:48)
- Advertising Books Through Google AdWords™ and Google AdSense® (7:22)
- Book Trailers (7:39)
- Marketing Books Through LinkedIn® (8:47)
- Corporate Websites—An Oft-Neglected Opportunity (5:37)
- Understanding “Clickbait” (6:41)
- E-Excerpts—A Brief Reminder (0:31)
- SEO (5:41)
- SEO—Part Two (4:38)
- Goodreads (6:55)
- ”They Love Their Books” (2:33)
- Distribution Introduction (4:33)
- ”Weird” Partners (7:10)
- ”Weird” Partners—Part Two (7:15)
- Trade Shows (4:59)
- Introduction to Selling to Physical Stores (7:20)
- ”Weird” Partners (Again) and Specialty Stores (8:45)
- Gift Stores and Independent Bookstores (12:45)
- Bookstore Chains (6:25)
- Bookstore Chains—Part Two (6:47)
- Big-Box Stores and “Giant” Retailers (7:54)
- Three Quick Points (1:30)
- Online Book Retailers—Yes, Amazon! (4:11)
- A Rant on Book Descriptions (6:00)
- The Increasing Power of Amazon (5:42)
- Random Points on Working with Amazon (5:59)
- Random Points on Working with Amazon—Part Two (3:03)
- Random Points on Working with Amazon—Part Three (4:08)
- Random Points on Working with Amazon—Part Four (6:59)
- Random Points on Working with Amazon—Part Five (6:37)
- Random Points on Working with Amazon—Part Six (9:39)
- Random Points on Working with Amazon—Part Seven (7:18)
- Random Points on Working with Amazon—Part Eight (3:20)
- Random Points on Working with Amazon—Part Nine (4:31)
- Vanddendum (3:45)
- Selling Books to Fundraising Entities (5:20)
- Selling to Libraries (2:21)
- Extra Caution Advised (6:49)
- Selling Books from Your Website (5:23)
- An Innovative Contract Structure (6:58)
- Audiobooks (9:58)
- Selling Foreign Rights (5:48)
- Resources (5:45)
- Conclusion (2:44)
Book Creation
$79
- Book Creation Introduction (4:42)
- Acknowledgments to the Back (4:22)
- Up Your “Dedication” Game (2:18)
- Forewarned About Forewords (3:09)
- Vaddendum (1:52)
- Book Introductions—So Key (2:18)
- Book Introductions—Part Two (3:24)
- Book Introductions—Part Three (2:36)
- Table of Contents—A Marketing Piece (5:01)
- About the Author—More Important than Most Realize (2:34)
- Copyright Pages and a Little Motivation (3:37)
- The Importance of “Great” (4:37)
- Test for Best (3:28)
- Rules of Testing (7:48)
- Bonus Points on Testing (3:25)
- The Marketing Page (4:42)
- Resources Page—A Stolen Idea (1:27)
- Titles and Subtitles (6:10)
- More on Titles and Subtitles (6:29)
- Sidebars (6:19)
- Working With Editors (7:06)
- More on Editors (5:19)
- Testimonials Gone Wild (2:00)
- Interior-Book-Design Tips (8:29)
- Interior-Book-Design Tips—Part Two (6:56)
- Book Proposals and Outlines—The Dynamic Duo (4:41)
- Book Covers—Don’t Skip! (8:24)
- The Key to a Great Cover (5:02)
- Book Covers Again (4:37)
- Book Covers—Part Four (7:02)
- Testimonials Matter (9:02)
- Vaddendum (1:19)
- Back-Cover Tips (6:17)
- Miscellaneous Points (5:08)
Book Marketing
$159
- Marketing Introduction: Don’t Feel Overwhelmed (1:41)
- Angel’s Teaser Pitch (2:39)
- Vaddendum (1:25)
- ”How” is the Key (3:59)
- Bulk Sales and Corporate Partnerships Introduction (3:18)
- Companies Buying for Employees (5:50)
- Success Begets Success (2:01)
- Companies Buying for Employees—Part Two (2:42)
- Companies Buying for Employees—Part Three (10:28)
- Bulk Sales of E-Books (7:28)
- Don’t Try This! (1:51)
- Corporations Buying for Marketing Programs (7:01)
- We Had Soups, They Had Crackers (2:08)
- The Art of the Pitch (6:28)
- More Pitch Details (5:55)
- Even More Pitch Details (2:18)
- Start”Go Phone Coke®” (4:05)
- An Easier Path (2:41)
- Scott’s Netflix®-Model Deal (5:32)
- E-Excerpts Deals—Love Them! (4:45)
- Two Basic but Important Tips (3:33)
- A Great Opportunity—Physical Excerpts (5:23)
- Discount-Schedule Tips (7:04)
- Discount-Schedule Example (3:58)
- Association Sales—Tough Stuff (3:57)
- Random but Important Points (4:42)
- Books as Currency (2:11)
- Direct Sales to the Direct-Sales Industry (6:29)
- Offline Demand Creation Introduction (2:03)
- An Illuminating Story (2:32)
- Your Relationship With the Media (3:00)
- Producer Testimonials—Wow (5:14)
- 10 + 5/5 (5:54)
- Radio Still Works (4:55)
- ”They Ought to Know” (3:24)
- What Stations and Shows? (7:06)
- Kit First or Call First? (6:19)
- Putting Together Your Radio Campaign (4:55)
- More Tips (5:20)
- They Keep Coming (6:24)
- It Never Stops (6:20)
- Almost Done, I promise (7:26)
- Giving-A-Good-Interview Tips (11:35)
- TV or Not TV (9:53)
- Vaddendum (2:07)
- Publicists—The Good and the Bad (8:32)
- Publicity-Related Services (7:07)
- Satellite TV Tours (5:39)
- A Rant Over a Rule (3:23)
- More Giving-A-Good-Interview Tips (6:54)
- Random TV Thoughts (7:03)
- Final TV Comments (1:42)
- Magazines—Tough, but… (1:46)
- The Micro-Pitch (4:43)
- A Missed Opportunity (1:35)
- Regional, Industry and Specialty Magazines (6:05)
- Don’t Feel Overwhelmed—Part Two (0:56)
- Newspapers—Not Dead Yet (2:49)
- How We’ve Generated Success (5:54)
- How We’ve Generated Success—Part Two (5:20)
- How We’ve Generated Success—Part Three (7:16)
- Finishing Now (6:37)
- Book Signings (2:28)
- Two Oft-Ignored Opportunities (5:59)
- Selling Books at the Back of the Room (7:44)
- A Potpourri of Ideas (7:31)
- Online Demand Creation Introduction (4:06)
- Another Thought (1:54)
- Blogger Coverage—Big! (7:57)
- Finding Bloggers (4:05)
- Pitching Bloggers (6:40)
- The Power of Podcasts (5:46)
- Vaddendum (1:40)
- Author Websites (3:22)
- Author Websites—Part Two (2:52)
- Author Websites—Part Three (6:16)
- Author Websites—Part Four (5:10)
- Author Websites—Part Five (4:54)
- Author Websites—Part Six (7:38)
- Author Websites—Part Seven (6:24)
- ”Content Marketing” Challenges (9:21)
- Vaddenum (3:32)
- ”The Mention” (9:06)
- An Untested Idea (4:14)
- ”The Mention” Again (1:53)
- Random Thoughts on Marketing Though Facebook® (8:02)
- Random Thoughts on Marketing Through Facebook®—Part Two (8:55)
- Yes, More Random Thoughts (6:46)
- Some Key Points (2:40)
- Advertising on Facebook® (7:34)
- Love This Video (8:58)
- Two Testers’ Thoughts (2:51)
- Using Twitter® to Market Books (6:03)
- Using Twitter® to Market Books—Part Two (6:48)
- Advertising Books Through Google AdWords™ and Google AdSense® (7:22)
- Book Trailers (7:39)
- Marketing Books Through LinkedIn® (8:47)
- Corporate Websites—An Oft-Neglected Opportunity (5:37)
- Understanding “Clickbait” (6:41)
- E-Excerpts—A Brief Reminder (0:31)
- SEO (5:41)
- SEO—Part Two (4:38)
- Goodreads (6:55)
- ”They Love Their Books” (2:33)
- Distribution Introduction (4:33)
- ”Weird” Partners (7:10)
- ”Weird” Partners—Part Two (7:15)
- Trade Shows (4:59)
- Introduction to Selling to Physical Stores (7:20)
- ”Weird” Partners (Again) and Specialty Stores (8:45)
- Gift Stores and Independent Bookstores (12:45)
- Bookstore Chains (6:25)
- Bookstore Chains—Part Two (6:47)
- Big-Box Stores and “Giant” Retailers (7:54)
- Three Quick Points (1:30)
- Online Book Retailers—Yes, Amazon! (4:11)
- A Rant on Book Descriptions (6:00)
- The Increasing Power of Amazon (5:42)
- Random Points on Working with Amazon (5:59)
- Random Points on Working with Amazon—Part Two (3:03)
- Random Points on Working with Amazon—Part Three (4:08)
- Random Points on Working with Amazon—Part Four (6:59)
- Random Points on Working with Amazon—Part Five (6:37)
- Random Points on Working with Amazon—Part Six (9:39)
- Random Points on Working with Amazon—Part Seven (7:18)
- Random Points on Working with Amazon—Part Eight (3:20)
- Random Points on Working with Amazon—Part Nine (4:31)
- Vanddendum (3:45)
- Selling Books to Fundraising Entities (5:20)
- Selling to Libraries (2:21)
- Extra Caution Advised (6:49)
- Selling Books from Your Website (5:23)
- An Innovative Contract Structure (6:58)
- Audiobooks (9:58)
- Selling Foreign Rights (5:48)
- Resources (5:45)
- Conclusion (2:44)
Corporate Sales
$129
- Bulk Sales and Corporate Partnerships Introduction (3:18)
- Companies Buying for Employees (5:50)
- Success Begets Success (2:01)
- Companies Buying for Employees—Part Two (2:42)
- Companies Buying for Employees—Part Three (10:28)
- Bulk Sales of E-Books (7:28)
- Don’t Try This! (1:51)
- Corporations Buying for Marketing Programs (7:01)
- We Had Soups, They Had Crackers (2:08)
- The Art of the Pitch (6:28)
- More Pitch Details (5:55)
- Even More Pitch Details (2:18)
- Start”Go Phone Coke®” (4:05)
- An Easier Path (2:41)
- Scott’s Netflix®-Model Deal (5:32)
- E-Excerpts Deals—Love Them! (4:45)
- Two Basic but Important Tips (3:33)
- A Great Opportunity—Physical Excerpts (5:23)
- Discount-Schedule Tips (7:04)
- Discount-Schedule Example (3:58)
- Association Sales—Tough Stuff (3:57)
- Random but Important Points (4:42)
- Books as Currency (2:11)
- Direct Sales to the Direct-Sales Industry (6:29)
Frequently Asked Questions
I love the advice/tips/ideas but there's a lot of material! Do I have to implement the teachings from all 173 videos?
Most definitely not. In fact, some of the authors who have had the most success from “The Chilton Method” teachings are the ones who have picked a few strategies and focused exclusively on them. Different strategies will be better suited for your book, contacts and available time, and it’s up to you to decide which initiatives to focus your effort on. That said, everyone should try some of the approaches discussed in the “Corporate Sales” section.
How long do I have access to the videos for?
For life! These videos are yours to use however you like and to reference as a resource forever.
If I buy one of the sub-courses can I upgrade to the complete course?
Yes! If you purchase a subcourse and decide you want to upgrade to the full course, send an email to [email protected] and we’ll happily set it up for you. You’ll only have to pay the difference between your course and the complete course. Unless you want to pay more. But that would be weird!
Is this course useful if I haven’t written my book yet?
Extremely useful. We recommend the “Complete Course” for authors who haven’t written their book yet as it will cover everything you need to know to successfully create and then market your book. However, if you only initially want help with putting your book together, the “Book Creation” course is perfect for you. You’ll be amazed at how many insights it shares.
Is this course useful if I’ve already written my book?
Yes. In fact, most of the authors who purchase “The Chilton Method” are in this situation. We recommend the “Book Marketing” course as the 141 videos in this section will cover everything you need to know to generate online and offline demand for your book. However, if there’s a chance you may revise your book or write another one in the future, the best value will be if you purchase the “Complete Course.”
Can I take this course if I’ve written a fiction book?
While this course was designed for non-fiction books, many of the teachings from the marketing section are relevant for all genres. If you’re unsure, send us an email at [email protected] and we’ll be happy to discuss if the course is right for you.
What if I need support or have questions?
We can be reached at [email protected] or 1-519-569-9739.
“Out of all of the programs and courses I’ve taken on selling books, ‘The Chilton Method’ is hands down the best investment I’ve made. David saves you years of time by telling you what to do, what not to do, and how to do it. His information is actionable and profitable.”
“As a first-time author, I found this course invaluable. It was like having David Chilton right in my living room. The videos are jam-packed with tips to help you spend your precious book-marketing dollars wisely. There’s no other course like it on the market!”
Best Value!
The Chilton Method: Complete Course
$195 USD
It’s all here! You’ll have access to 173 videos that cover an incredible amount of territory.
The Chilton Method: Book Creation
$79 USD
Everything you need to know to put together a book that sets you up for marketing success in 34 videos.
The Chilton Method: Book Marketing
$159 USD
138 videos walking you through everything you need to know for your book-marketing efforts.
The Chilton Method: Corporate Sales
$129 USD
24 videos on how to sell books in bulk through corporate sales. No one knows this market better than Dave.